I already run UA. Why do I need retargeting?

The average app loses 77% of its DAUs within the first 3 days after install. Without implementing retargeting campaigns, 77% of that app’s UA budget is essentially going down the drain (Appsflyer study).

Do you provide creative services?

We offer custom creatives and custom pre-launch analysis. Our in-house studio can develop ads of any format but specializes in playable and video ads to maximize performance.

Why is retention important to growth?

Users try out a lot of apps but decide which ones they want to stop using within the first 3-7 days. The key to success is to get users hooked during that critical first 3-7 day period, and then keeping them engaged long term.

Adikteev: The growth engine for apps

Proven ROAS Churn Based Bidding Creative Design Privacy Compliance Retargeting Expertise

Proven ROAS

Rely on proven retention strategies across all app verticals to drive high ROAS.

Our initial campaign focus was ROAS, but we decided to switch over to measuring incrementality which we feel shows the real value of retargeting. Adikteev made this change possible thanks to their versatility and custom approach. They were able to help us change directions while still maintaining campaign performance.

Krisztina Simon

Retargeting Lead | @ Product Madness

Adikteev team members are extremely personable and they go the extra mile.

Brett Patterson

Vice President of User Acquisition | @ Influence Mobile

Retargeting with Adikteev helps us capitalize on our UA investment and also consolidate our presence in some big European markts.

Irina Dan

Senior Performance Marketing Manager | @ Lifesum

We've been very impressed with Adikteev's transparency, openness and attention to detail. They've been extremely responsive to our app's needs, and their expertise have helped us protect our user acquisition investment and better target our users.

Nick Cullen

User Acquisition Manager | @ GameHive

Adikteev has been a partner we can rely on from setup to execution of our retargeting campaigns. They have advised us on the best strategy for our users, and taken our perspective into account when it comes to which users to target. We’re also extremely pleased with their incrementality testing abilities, and have gotten a real sense of our campaign performance as a result.

Rola Nubani

UA Manager | @ Clawee

Our initial campaign focus was ROAS, but we decided to switch over to measuring incrementality which we feel shows the real value of retargeting. Adikteev made this change possible thanks to their versatility and custom approach. They were able to help us change directions while still maintaining campaign performance.

Krisztina Simon

Retargeting Lead | @ Product Madness

We've been very impressed with Adikteev's transparency, openness and attention to detail. They've been extremely responsive to our app's needs, and their expertise have helped us protect our user acquisition investment and better target our users.

Nick Cullen

User Acquisition Manager | @ GameHive

Adikteev has been a partner we can rely on from setup to execution of our retargeting campaigns. They have advised us on the best strategy for our users, and taken our perspective into account when it comes to which users to target. We’re also extremely pleased with their incrementality testing abilities, and have gotten a real sense of our campaign performance as a result.

Rola Nubani

UA Manager | @ Clawee

Our initial campaign focus was ROAS, but we decided to switch over to measuring incrementality which we feel shows the real value of retargeting. Adikteev made this change possible thanks to their versatility and custom approach. They were able to help us change directions while still maintaining campaign performance.

Krisztina Simon

Retargeting Lead | @ Product Madness

RETAIN TO REIGN.

RETAIN TO REIGN.

HOW TO RULE USER RETENTION

ANALYZE YOUR
AUDIENCE

OPTIMIZE YOUR
AD SPEND

BRING IN MORE
REVENUE

WHat makes us unique

Churn Based Bidding

Working with Adikteev gave us the ability to make our app re-engagement strategy successful. We had control over every aspect of our campaigns and the team paid close attention to the performance.

Adikteev team members are extremely personable and they go the extra mile.

Retargeting with Adikteev helps us capitalize on our UA investment and also consolidate our presence in some big European markts.

We've been very impressed with Adikteev's transparency, openness and attention to detail. They've been extremely responsive to our app's needs, and their expertise have helped us protect our user acquisition investment and better target our users.

Working with Adikteev gave us the ability to make our app re-engagement strategy successful. We had control over every aspect of our campaigns and the team paid close attention to the performance.

Adikteev team members are extremely personable and they go the extra mile.

Retargeting with Adikteev helps us capitalize on our UA investment and also consolidate our presence in some big European markts.

We've been very impressed with Adikteev's transparency, openness and attention to detail. They've been extremely responsive to our app's needs, and their expertise have helped us protect our user acquisition investment and better target our users.

Working with Adikteev gave us the ability to make our app re-engagement strategy successful. We had control over every aspect of our campaigns and the team paid close attention to the performance.

our latest news

Adikteam Superstars: Mohammad Hatoum, Senior Account Coordinator

Adikteam Superstars: Marianne Clerc, Director of Campaign Management

Why Is Everyone Still Struggling with iOS? Unpacking UA, Measurement, and Retargeting in 2025

Read the latest from Adikteev

Adikteam Superstars: Mohammad Hatoum, Senior Account Coordinator

OUR PARTNERS

READY for new adventures?

Read the latest from Adikteev

RETAIN TO REIGN.

RETAIN TO REIGN.

HOW TO RULE USER RETENTION

ANALYZE YOURAUDIENCE

OPTIMIZE YOURAD SPEND

BRING IN MOREREVENUE

WHat makes us unique

Churn Based Bidding

Adikteev team members are extremely personable and they go the extra mile.

Retargeting with Adikteev helps us capitalize on our UA investment and also consolidate our presence in some big European markts.

our latest news

Adikteam Superstars: Mohammad Hatoum, Senior Account Coordinator

Adikteam Superstars: Marianne Clerc, Director of Campaign Management

Why Is Everyone Still Struggling with iOS? Unpacking UA, Measurement, and Retargeting in 2025

Read the latest from Adikteev

Adikteam Superstars: Mohammad Hatoum, Senior Account Coordinator

OUR PARTNERS

READY for new adventures?

Read the latest from Adikteev

ANALYZE YOUR
AUDIENCE

OPTIMIZE YOUR
AD SPEND

BRING IN MORE
REVENUE