Growing OPT-IN RATES
The average opt-in rate is 32% in 2024. Gaming apps average 39%.*
Expand your audience for retargeting campaigns.
High-Value iOS Users
iOS users generate 41% of total revenue and ARPDAU is 65% higher on iOS vs Android.
Capitalize on higher spending from iOS users.
Adikteev and MMP data, 2024
DETERMINISTIC IDFA
- Users opt-in directly
- IDFA (Identifier for Advertisers) is available in MMP postbacks like a normal retargeting campaign
DETERMINISTIC IDFV
- Users opt-in from another app in your portfolio
- Match IDFV (Identifier for Vendors) to available IDFAs
PROBABILISTIC
- IDFA is unavailable in MMP postbacks
- Use probabilistic techniques to match relevant parameters to an IDFA to find app users
