360-degree iOS RETARGETING
Increase your reach on iOS to scale your retargeting campaign
![Pixel art-360 RTG Pixel art-360 RTG](https://www.adikteev.com/hs-fs/hubfs/Pixel%20art-360%20RTG.png?width=360&height=364&name=Pixel%20art-360%20RTG.png)
360-degree iOS RETARGETING
iIncrease your reach on iOS to scale your retargeting campaign
![Pixel art-360 RTG Pixel art-360 RTG](https://www.adikteev.com/hs-fs/hubfs/Pixel%20art-360%20RTG.png?width=360&height=364&name=Pixel%20art-360%20RTG.png)
Ios RETARGETING IS BACK
in 2024
Growing OPT-IN RATES
The average opt-in rate is 32% in 2024. Gaming apps average 39%.*
Expand your audience for retargeting campaigns.
High-Value iOS Users
iOS users generate 41% of total revenue and ARPDAU is 65% higher on iOS vs Android.
Capitalize on higher spending from iOS users.
Adikteev and MMP data, 2024
360-degree iOS RETARGETING
Reach more users while staying compliant
DETERMINISTIC IDFA
- Users opt-in directly
- IDFA (Identifier for Advertisers) is available in MMP postbacks like a normal retargeting campaign
DETERMINISTIC IDFV
- Users opt-in from another app in your portfolio
- Match IDFV (Identifier for Vendors) to available IDFAs
PROBABILISTIC
- IDFA is unavailable in MMP postbacks
- Use probabilistic techniques to match relevant parameters to an IDFA to find app users
REACH MORE USERS THROUGH COMPLIANCE
Implement consent banners when users opt out from ATT Prompts
![Consent banner-1.2](https://www.adikteev.com/hs-fs/hubfs/Consent%20banner-1.2.png?width=300&height=415&name=Consent%20banner-1.2.png)
Apple's ATT prompt
Ensures users can opt-in with the Apple pop-upCovers only IDFA
![Consent banner-2.1](https://www.adikteev.com/hs-fs/hubfs/Consent%20banner-2.1.png?width=300&height=415&name=Consent%20banner-2.1.png)
consent banners
Required by privacy laws (GDPR, CCPA)
Specifies the targeting purpose, ensuring that user consent is informed and given freely.
have a question?
360-DEGREE CAMPAIGNS WITH CLIENTS
Nanobit x Adikteev: What's the secret to posotive ROAS on iOS campaigns?