Everything you need to know about iOS retargeting
By
clément favier - Niv Klein- Dan Hayoun - Margot Miller
·
1 minute read
Opt-in rates are rising and user LTV is high: so how can you make the most of your iOS audience while ensuring compliance? Watch our webinar to learn everything you need to know about the evolving landscape of re-engagement on iOS.
July 17th, 2024 - 5pm (CET)
What we covered:
How rising iOS opt-in rates are affecting retargeting with a focus on gaming apps
The differences between deterministic and probabilistic retargeting and user consent
Strategies to strike a balance between user privacy and compliance under ATT while optimizing campaign results
Watch the video here:
Expert Speakers:
Niv Klein,
Product Team Lead
@ Appsflyer
Dan Hayoun,
Performance Group Manager
@ Papaya
Clément Favier,
Global Chief Operations Officer
@ Adikteev