I already run UA. Why do I need retargeting?

The average app loses 77% of its DAUs within the first 3 days after install. Without implementing retargeting campaigns, 77% of that app’s UA budget is essentially going down the drain (Appsflyer study).

Do you provide creative services?

We offer custom creatives and custom pre-launch analysis. Our in-house studio can develop ads of any format but specializes in playable and video ads to maximize performance.

Why is retention important to growth?

Users try out a lot of apps but decide which ones they want to stop using within the first 3-7 days. The key to success is to get users hooked during that critical first 3-7 day period, and then keeping them engaged long term.

December 1, 2022

Proven marketing initiatives for trading apps to keep users active and engaged

By Margot Miller - Nadya Krytsyna · 1 minute read

Our Sales Team Lead, Nadya Krytsyna, sat down with trading app IQ Option at APS Berlin to chat about specific use cases for retargeting with trading apps. We dive into some of the most effective strategies for trading apps, and why re-engagement is essential for trading app success.

The particularities of app marketing for trading apps

There are a number of specific needs that differentiate trading apps from other verticals. Our webinar guides app marketers through the requirements for trading apps, and how they can make the most of their retargeting campaigns.

Learn more about:

Creating the perfect balance between UA and retargeting initiatives
Testing channels and strategies to find the best approach for each app
Upsell strategies and how to use retargeting to trigger a first-time deposit
Successful approaches to creative work to overcome user ad blindness and boost retargeting performance
How both negative and positive iROAS can reveal important insights about strategy

Watch the full webinar here to get all the insights!

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