I already run UA. Why do I need retargeting?

The average app loses 77% of its DAUs within the first 3 days after install. Without implementing retargeting campaigns, 77% of that app’s UA budget is essentially going down the drain (Appsflyer study).

Do you provide creative services?

We offer custom creatives and custom pre-launch analysis. Our in-house studio can develop ads of any format but specializes in playable and video ads to maximize performance.

Why is retention important to growth?

Users try out a lot of apps but decide which ones they want to stop using within the first 3-7 days. The key to success is to get users hooked during that critical first 3-7 day period, and then keeping them engaged long term.

December 1, 2022

In a post-IDFA world, why is user retention even more important?

By Margot Miller · 1 minute read

Watch our webinar with Singular to learn why user retention is even more important after the release of iOS 14.

With the release of iOS 14.6 to the general public, marketers are eager to unpack the data and measure its effect on their retargeting strategies. We teamed up with marketing experts from Upptic and Singular to share insights about current retargeting trends, the importance of having a retention strategy in a post-IDFA world, and what tools marketers can leverage to make the most of their user retention efforts post-IDFA.

Join performance marketing experts Warren Woodward (Chief Growth Officer and Co-founder @ Upptic), Ron Konigsburg (Chief Growth Officer @ Singular) and Alexei Chemenda (CRO and Managing Director US @ Adikteev) for a webinar on demand. We covered:

The latest iOS 14.5 / 14.6 data
Retention tactics for app marketers
Predictive Analytics for re-engagement
Engaging high LTV users with cross-promotion

Watch here now!

Learn more about how we’re preparing for iOS 14! Read our resources or get in touch with our experts.