Growth strategies for web3 apps
How Upptic helps games grow
Facing the challenges of SKAN
“A lot of teams waste money on paid advertising way too early in the product’s lifecycle,” admits Warren. He recommends cost-effective alternatives like influencer marketing before jumping into paid ads to target web3 native users. Eventually, when the game is more mature and accessible, traditional growth marketing channels and paid ads can be activated.
Based on the three pillars of growth — UA, creatives, and analytics — Upptic was developed by experts as a cost-efficient solution for companies that can’t build their own growth marketing system. Upptic primarily does two things: providing cross-disciplinary services for UA, creatives and analytics, and leveraging their own software, the Upptic platform, with all the essential tools needed for app growth. “This approach is really cost-effective for the partners we work with because you can get all the expertise, all these seasoned people, and you’re just using a slice of everyone’s time rather than hoping you can hire a couple of unicorns to do everything,” says Warren.
Despite today’s challenging times, Warren remains steadfast and optimistic. In fact, when asked about the impacts of SKAN, Warren insists that not a lot has changed and that there are ways to work around it. “Chaos always breeds opportunity. We’re actually finding this is a really great time for performance marketing,” Warren shares.