Why Is Everyone Still Struggling with iOS? Unpacking UA, Measurement, and Retargeting in 2025

.  February 26th, 2025 - 5pm CET

The iOS ecosystem remains a challenge for user acquisition (UA) and retargeting teams alike. Despite years of discussion, many organizations are still struggling to develop a winning strategy – or have abandoned iOS altogether.

Why? Because iOS requires a fundamental shift in how teams collaborate across UA, engineering, and data science.

Dive into this tactical session with Adikteev and Upptic to break down how top teams on both the buy and sell side have cracked the code for profitable growth and what still remains unsolved.

Topics Covered:

 Structural Challenges of iOS UA & Retargeting: Understand why teams are siloed – and what to change for effective iOS UA and retargeting.

 The Incentives Problem: Discover why publishers aren’t sharing their solutions and how that impacts the industry. 

 Opt-in updates and compliance tactics: Get key insights on iOS opt-in rates and maximizing ROI while navigating privacy regulations.

 Channel-Specific iOS Strategies: Learn where you need a dedicated iOS approach vs. where “business as usual” still works.

 The Future of Deterministic & Probabilistic Retargeting: Find out how a 360° retargeting strategy can improve outcomes for apps looking to take advantage of higher ARPU on iOS despite limited visibility.

This is a must-attend session for app marketers, UA teams, and growth strategists who want to stay ahead of iOS’s ever-evolving landscape.