I already run UA. Why do I need retargeting?

The average app loses 77% of its DAUs within the first 3 days after install. Without implementing retargeting campaigns, 77% of that app’s UA budget is essentially going down the drain (Appsflyer study).

Do you provide creative services?

We offer custom creatives and custom pre-launch analysis. Our in-house studio can develop ads of any format but specializes in playable and video ads to maximize performance.

Why is retention important to growth?

Users try out a lot of apps but decide which ones they want to stop using within the first 3-7 days. The key to success is to get users hooked during that critical first 3-7 day period, and then keeping them engaged long term.

Churn prediction for smarter app marketing

New webpage Churn prediction-Purple-Budget

SMARTER BUDGET
ALLOCATION

Avoid overspending on users likely to return organically and prioritize those who need intervention.

IMPROVED BID PRICE
ACCURACY

Integrate churn scores into our bidder to drive up to 20% better accuracy in bid decisions.

New webpage Churn prediction-Purple-ROAS

INCREMENTAL
ROAS GAINS

Maximize ROAS through intelligent budget reallocation, validated by internal tests.

New webpage Churn prediction-Purple-Data

Integrates multiple data sources to analyse your app user behaviour.

Calculates churn probabilities for each user using predictive AI.

Adjusts bid prices dynamically using churn scores for optimal allocation.

HOW ACCURATE IS YOUR CHURN PREDICTION MODEL?

Our churn prediction model achieves an ROC AUC score above 0.85, indicating excellent accuracy. The ROC AUC score ranges from 0 to 1, with 0.7 considered good and 0.9 outstanding. This ensures our model reliably predicts which users are likely to churn or stay.

WHAT DO YOU NEED FROM YOUR CLIENTS HERE?

Before integrating the churn score in our bidding model, clients share their organic in-app events to activate the churn data stream from their MMP.

WHAT DOES DYNAMICALLY ADJUSTING BIDS BASED ON USERS MEAN?

Dynamically adjusting bids means our model uses real-time churn scores to set bid amounts. For users likely to return organically, bids are reduced, while higher bids are placed on users at risk of churning but with engagement potential. This ensures budget efficiency and better ROAS outcomes.

OUR CHURN MODEL

OUR CHURN MODEL

FAQ

SOLVE THE USER CHURN PUZZLE