I already run UA. Why do I need retargeting?

The average app loses 77% of its DAUs within the first 3 days after install. Without implementing retargeting campaigns, 77% of that app’s UA budget is essentially going down the drain (Appsflyer study).

Do you provide creative services?

We offer custom creatives and custom pre-launch analysis. Our in-house studio can develop ads of any format but specializes in playable and video ads to maximize performance.

Why is retention important to growth?

Users try out a lot of apps but decide which ones they want to stop using within the first 3-7 days. The key to success is to get users hooked during that critical first 3-7 day period, and then keeping them engaged long term.

Adikteev's Cross Promotion Platform

SMART
CHURN DETECTION & APP AFFINITY RECOMMENDATIONS

With Adikteev’s Cross-Promotion Stack, app marketers can now retain their valuable users at the portfolio level.
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Our in-house churn model predicts which users are likely to churn and when. Armed with machine learning, marketers can target these users before it’s too late with over 85% accuracy.
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On top of this, our app affinity predictive model matches about-to-churn users with other apps in your portfolio based on their user profile. The app affinity model doubles your install rate by promoting the apps that have the most chance of generating interest for your users.
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Our machine learning models offer:
- High performance predictive churn model
- Ultra-accurate app affinity engine driving substantial install uplift

ACTIVATION
PLACEMENT & FULL CONTROL

Cross-promotion is the most efficient way to retain your users at the portfolio level.
In the past, app marketers had to choose between generating revenue from their ad inventory or using it to promote their own titles via cross-promo. The ROI of this method didn't always make the most business sense.
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With Adikteev’s Cross-Promotion Stack, app marketers don’t have to choose anymore. We’ve developed a lightweight dedicated SDK that gives full control over all cross-promotion efforts without losing any revenue from your ad inventory.
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Our stack:
- Runs on a lightweight SDK
- Can be deployed on iOS and Android (in Q3 2022)
- Supports a variety of ad formats for seamless integration
- Native OS-inspired design to boost performance
- Ad display timing control for best user experience

ACTIVATION
PLACEMENT & FULL CONTROL

Step 1: Go to the cross-promotion platform and connect your app store ID to import your portfolio titles

Step 2: Easily manage your source and destination apps by choosing where you would like the ad to be promoted from a custom list

Step 3: Accurately select your targeted audience for cross-promotion with the slider based on the churn score of each user

Step 4: Set up your cross-promotion campaign choosing the appropriate ad formats

Step 5: Monitor the performance of your cross-promotion campaign in real time with the reporting dashboard

THE SMARTEST
X-PROMOTION PLATFORM:‍

THE SMARTEST
X-PROMOTION PLATFORM:‍

WHY SHOULD YOU CONSIDER IT?

BACK TO BASICS

HOW DOES IT WORK?

GET STARTED WITH SMART CROSS-PROMOTION

CONSULT OUR CROSS-PROMOTION EXPERT