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PRIVACY SANDBOX
FAQ

Website-Rebranding-RTG-iOS-1

PRIVACY SANDBOX
FAQ

Website-Rebranding-RTG-iOS-1

Last update: February 2024

What’s the latest with Privacy Sandbox?

How is Adikteev preparing?

How will it impact retargeting?

When will Google roll it out to Android devices?

What will change for attribution?

Android's Privacy Sandbox has a feature called Attribution Reporting. It's similar to the iOS SKAdNetwork. What it does is let you, as ad buyers, get direct feedback from Android about how well your ads are doing. You can track if users saw or clicked on your ads and then what conversions they completed across ad buyers in a 30-day window.

MMPs can also use an SDK to help set up the Protected Audience feature. This helps them manage groups of users that you might want to retarget, on behalf of you or your ad buyers.​