I already run UA. Why do I need retargeting?

The average app loses 77% of its DAUs within the first 3 days after install. Without implementing retargeting campaigns, 77% of that app’s UA budget is essentially going down the drain (Appsflyer study).

Do you provide creative services?

We offer custom creatives and custom pre-launch analysis. Our in-house studio can develop ads of any format but specializes in playable and video ads to maximize performance.

Why is retention important to growth?

Users try out a lot of apps but decide which ones they want to stop using within the first 3-7 days. The key to success is to get users hooked during that critical first 3-7 day period, and then keeping them engaged long term.

July 3, 2024

Everything you need to know about iOS retargeting

By Margot Miller - Niv Klein - Dan Hayoun · 1 minute read

Opt-in rates are rising and user LTV is high: so how can you make the most of your iOS audience while ensuring compliance? Watch our webinar to learn everything you need to know about the evolving landscape of re-engagement on iOS.

July 17th, 2024 - 5pm (CET)

What we covered:

How rising iOS opt-in rates are affecting retargeting with a focus on gaming apps
The differences between deterministic and probabilistic retargeting and user consent
Strategies to strike a balance between user privacy and compliance under ATT while optimizing campaign results

Watch the video here:

Expert Speakers:

Niv

Niv Klein,
Product Team Lead
@ Appsflyer

Dan-Hayoun

Dan Hayoun,
Performance Group Manager
@ Papaya

Clement

Clément Favier,
Global Chief Operations Officer
@ Adikteev