I already run UA. Why do I need retargeting?

The average app loses 77% of its DAUs within the first 3 days after install. Without implementing retargeting campaigns, 77% of that app’s UA budget is essentially going down the drain (Appsflyer study).

Do you provide creative services?

We offer custom creatives and custom pre-launch analysis. Our in-house studio can develop ads of any format but specializes in playable and video ads to maximize performance.

Why is retention important to growth?

Users try out a lot of apps but decide which ones they want to stop using within the first 3-7 days. The key to success is to get users hooked during that critical first 3-7 day period, and then keeping them engaged long term.

April 2, 2024

Finding the right rewards and incentives for user retention

By margot miller - Shamanth Rao - Pamela Cassan · 1 minute read

Gifts and in-app rewards are pivotal for app marketers aiming to boost user retention. But what makes a good reward? How can you find the right gift to keep your users engaged and playing?
Learn the ins and outs of how to craft engaging in-app incentives, and how to find the right users to serve them to.

On-demand Webinar
35 mins

We talked about:

  Analyzing user behavior to identify potential triggers
  Developing dynamic rewards systems
  Customizing incentives based on user activity
Testing different gifting strategies to find what works best

Expert Speakers:

Shamanth Rao,
UA expert & Founder
@ RocketShip HQ

Pamela
Pamela Cassan,
Live Operations & Monetization Consultant
@ Plunge Games

Margot.2
Margot Miller,
Head of Content & Partnerships
@ Adikteev