IDFA deprecation and SKADnetwork limitations have made it more and more difficult to deploy, track and measure the effectiveness of UA and retention campaigns. It’s essential for app marketers to find new avenues to boost user engagement and maintain an engaged audience. Of all the new app marketing strategies, cross-promotion has proved to be a highly efficient way to retain users at the portfolio level. There are a few ways that app marketers have run cross-promotion in the past, but each comes with its own set of complications. In our view, we’ve found the perfect cross-promotion solution for marketers: matching existing users with other portfolio titles, and predicting user churn probability.
